Psychographic profiling
Field Diary Ethnography for Marketers
Collect structured diaries from customers without burning goodwill or drowning in noise.
4 weeks · hybrid Hybrid Foundations Studio hours only
Program narrative
Field Diary Ethnography for Marketers covers prompt design, incentive ethics, and synthesis cadences that keep longitudinal data usable. You practice trimming redundant entries while preserving emotional texture.
Included elements
- Prompt libraries for commute, workplace, and household contexts
- Coding practice with short video and text snippets
- Guidance on incentive bands appropriate for KR audiences
- Privacy-first storage recommendations (bring your own tooling)
- Synthesis cadence for weekly team huddles
- Translation workflow notes for bilingual teams
- Crisis playbook when participants drop mid-wave
Outcomes you can evidence
- Launch a two-week diary pilot with clear consent language
- Code a thematic summary with inter-rater agreement notes
- Present findings without overgeneralizing from small n
Lead mentor
Mireu Choi
Operations manager ensuring cohort logistics stay humane and punctual.
FAQ
No. You recruit; we coach screening and consent copy.
Participant notes
Field Diary Ethnography’s crisis playbook saved our wave when three participants ghosted—specific, blunt, useful.
H. Lim · Insights manager · internal feedback
Client in hospitality: appreciated the incentive ethics module; still tightening translation workflow internally.
Anonymous