Process

How a Castly engagement actually unfolds

Six beats, each with artifacts you can show to leadership. Nothing here promises miraculous lift—only clearer decisions with visible evidence trails.

Team reviewing printed journey maps on a wall
  1. 01 — Intake note

    Admissions captures goals, constraints, and tooling. You receive a reading list—not a sales funnel.

  2. 02 — Baseline brief

    Teams submit anonymized artifacts; mentors flag gaps before week one to avoid wasted studio time.

  3. 03 — Live studios

    Hybrid rooms alternate between critique blocks and solo coding of transcripts or matrices.

  4. 04 — Async review windows

    Drop your work; mentors return voice notes within the published SLA for your band.

  5. 05 — Red-team pass

    Cross-functional partners pressure-test claims before anything external ships.

  6. 06 — Graduation packet

    You leave with refresh dates, owner map, and a retirement log for stale segments.

Before Castly

  • Personas live only in decks.
  • CRM tags rarely match creative briefs.
  • Experiments collide silently.

After Castly

  • Evidence tables travel with the persona.
  • Matrices anchor lifecycle copy.
  • Overlap audits precede big launches.

Request information