Process
How a Castly engagement actually unfolds
Six beats, each with artifacts you can show to leadership. Nothing here promises miraculous lift—only clearer decisions with visible evidence trails.
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01 — Intake note
Admissions captures goals, constraints, and tooling. You receive a reading list—not a sales funnel.
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02 — Baseline brief
Teams submit anonymized artifacts; mentors flag gaps before week one to avoid wasted studio time.
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03 — Live studios
Hybrid rooms alternate between critique blocks and solo coding of transcripts or matrices.
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04 — Async review windows
Drop your work; mentors return voice notes within the published SLA for your band.
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05 — Red-team pass
Cross-functional partners pressure-test claims before anything external ships.
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06 — Graduation packet
You leave with refresh dates, owner map, and a retirement log for stale segments.
Before Castly
- Personas live only in decks.
- CRM tags rarely match creative briefs.
- Experiments collide silently.
After Castly
- Evidence tables travel with the persona.
- Matrices anchor lifecycle copy.
- Overlap audits precede big launches.