Persona research
Persona Research Intensive
Move from slide-friendly personas to evidence-linked profiles your product and media teams will actually open.
6 weeks · hybrid Hybrid Advanced Certificate track
Program narrative
Persona Research Intensive anchors every artifact in interviews, support logs, and lightweight quant checks. You learn when to retire a persona card and how to stage updates without thrashing downstream teams.
Included elements
- Evidence tagging system linking quotes to product surfaces
- Rotation plan for refreshing personas without silent drift
- Role-play critiques between product, CRM, and media stakeholders
- Workshop on photography and illustration ethics for persona decks
- Checklist for retiring personas tied to outdated journeys
- Two asynchronous mentor reviews on your draft cards
- Shared glossary to stop duplicate synonyms across teams
Outcomes you can evidence
- Ship two persona cards with cited evidence and refresh dates
- Facilitate a cross-team critique using our rubric
- Publish a retirement log with rationale for deprecated segments
Lead mentor
Noah Jeong
Curriculum strategist translating research rituals into operator-friendly rituals.
FAQ
Yes, with consent notes and anonymization steps documented in your appendix.
Participant notes
Persona Research Intensive killed our “generic founder” card. The evidence tagging system is now default in Notion.
Rina Cho · Product marketing · 5/5