Demographic analysis
Segmentation Integrity Bootcamp
Stress-test segments before they hit paid channels with stability checks and overlap audits.
3 weeks · live online Live online Intermediate Certificate track
Program narrative
Segmentation Integrity Bootcamp focuses on the boring-but-critical work: stability over time, leakage between tests, and honest reporting when segments fragment. Ideal for teams juggling multiple experiments.
Included elements
- Overlap audit worksheets with visual examples
- Stability scoring mock using historical campaign data you bring
- Facilitation tips for pushing back on vanity segment counts
- Guidance on naming conventions that survive handoffs
- Lightweight SQL and sheets patterns (no heavy engineering)
- Office hours on reconciling platform auto-segments with owned tags
- Printable risk register for leadership reviews
Outcomes you can evidence
- Run an overlap audit on at least four concurrent segments
- Publish a stability memo with plain-language cautions
- Adopt a naming convention adopted by media and CRM
Lead mentor
Taeyang Oh
Lead instructor with background in experiment review for growth squads.
FAQ
Basic select/filter is helpful but not mandatory; sheets alternatives provided.
Participant notes
Segmentation Integrity Bootcamp gave us the nerve to retire two zombie segments leadership loved.
Soomin · Growth lead · 5/5